Privacy Policy

1. Information We Collect

We may collect the following categories of information:

• Contact details: name, phone number, email address, and address, when you book an appointment, fill a contact form, or speak with our reception staff.
• Appointment and treatment information: appointment dates, treatment type, treatment history, and clinical notes maintained as part of your dental record.
• Communication data: messages exchanged with us over WhatsApp (e.g. appointment confirmations, reminders, and follow-up messages), phone calls, and emails.
• Website usage data: pages visited, browser type, and general device information collected automatically when you browse our website.

We do not knowingly collect information from children without the involvement of a parent or guardian.

2. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and remind you of appointments
• Provide dental treatment and maintain accurate patient records
• Respond to enquiries made through our website, phone, or WhatsApp
• Send you appointment-related updates (e.g. rescheduling, post-treatment care instructions, follow-up reminders)
• Improve our website and services
• Comply with applicable medical record-keeping and legal obligations

We do not sell your personal information to third parties.

3. WhatsApp Communications

We use the WhatsApp Business Platform, provided by Meta, to send appointment reminders and treatment-related updates. When you communicate with us on WhatsApp:

• Meta acts as a service provider that transmits these messages on our behalf and processes them in accordance with its own WhatsApp Business Data Processing Terms and Privacy Policy.
• We only use your phone number and WhatsApp conversation content for the purpose of managing your care with us - never for unrelated marketing without your consent.
• You may opt out of WhatsApp communications at any time by informing our reception, or by replying "STOP" to any message, after which we will only contact you through your preferred alternative channel.

4. Sharing of Information

We may share your information with:

• Dental professionals and staff directly involved in your care
• Diagnostic labs or specialists we refer you to, where relevant to treatment
• Service providers who help us operate our clinic systems (e.g. our appointment scheduling and messaging tools), under confidentiality obligations
• Government or regulatory authorities, where required by law

We do not share your health information with any third party for advertising purposes.

5. Data Retention

We retain patient records for as long as necessary to provide ongoing care, meet professional dental record-keeping norms, and satisfy any applicable legal retention requirements. Details on retention periods and deletion are set out in our Data Protection Policy.

6. Your Rights

Depending on applicable law, you have the right to:

• Request a copy of the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information, subject to our legal and medical record-keeping obligations
• Withdraw consent for non-essential communications (e.g. promotional messages) at any time

To exercise any of these rights, contact us using the details in Section 8.

7. Cookies and Website Analytics

Our website may use cookies or similar technologies to understand how visitors use the site and to improve performance. You can control cookies through your browser settings.

8. Contact Us / Grievance Officer

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised "Last updated" date.